26.2.09

Kris Sowersby at TypeSHED11


Always the entertainer, Kris has trouble zooming out and was keen to share this with the audience. His job as the kingpin at Klim is to lock himself away and massage a typeface into something new. It is the minute details that turn him on. So he is always surprised when this creations are set free and become more than he foresaw. Like the new typeface for Methven.
Methven was rebranding and wanted a bespoke typeface, something that had loops/drops (hey it is all about water). Taking National, a face he designed (so he knew he wouldn't get sued!)he worked it into a new direction then left it in the hands of Tana Mitchell to work her magic.
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