20.1.10

It's about the people, not the company


I believe that creating better ways for companies to interact with their customers is a good thing. Although Asi has a good point:
While I strongly believe in the idea that brands should be generous etc., when I see (or do something like that with my clients) I can’t avoid the feeling that… this is the kind of stuff you do when you don’t have a better idea to earn people’s attention - you give away free stuff in a slightly cheeky way.


He mentions another example, that’s quite fun too. There is definitely a story/purpose behind it.

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

13.1.10

Broke Back advertising


Clever use of a clever idea for pain relief. Via DirectDaily.