Bruno Maag at TypeSHED11

I have always respect what Bruno has had to say (I even have a set in my Suitcase of ‘fonts that Bruno recommends’ that I gleaned from an old issue of Baseline) so was keen to see him in person and witness his passion, and man, is that guy passionate about what he does.
He spoke primarily about the global village and how one shouldn't neglect the cultural aspect of an area by forcing Latin alphabets on them, nor by just dropping in whatever alternative tanslation you can find. An example: Dalton Maag is working on Dubai's metro system where the signs need latin and arabic information. If one is going to do it properly the arabic needs to match the latin (or vice versa) in which case one will have to create it from scratch. And to do it properly one needs to know about the language, the letterforms, how it is written (the angle of the pen is differnent by 15 degrees for a start). So Bruno's team are all off to learn Arabic.
He also had some strong words to say about the 2012 logo and the typeface, but that is old news.
Oh, and he is more passioanle about food. Seriously, if you see him ask him about food. He knows one or two things.
Photos on Flickr.