15.11.06

Branding


Interesting perspective on Brands by Zefrank. Movie here
In summary (if you don't want to watch it, 5 mins or so) The New York Times reports that DNA tests refute claims by creepy-looking football head John Karr that he was involved in the killing of Jon-Benet Ramsey. County district attorney Mary Lacey asked that the arrest warrant be dismissed, saying no evidence has developed, other than his repeated admissions, to place Mr. Karr at the scene of the crime.

What was this man doing? He was trying to leverage popularity by attaching himself to a brand. [the] Jon-Benet brand. It's just not one most people would want to associate themselves with. And it worked! He got a business-class flight out of it, and the overall brand experience now includes his weird head. What do you mean by brand?

A brand is an emotional aftertaste that's conjured up by, but not necessarily dependent on, a series of experiences.

And so he goes on.