I say that flat is the new black; that 2D is the new avant-garde; that a surface doesn't have to be ashamed of being a surface. Technology users of the world, unite: you have nothing to lose but your bas-relief buttons. Let us march forwards together, spurning chrome, into a cleaner, lighter future.
More here
7.2.11
Flat is back
17.11.10
Unboxing HardGraft
Beautiful delivery mechanism by Hardgraft, especially when you consider that almost all of their products are not breakable and will fit in a standard FedEx envelope.
30.10.10
Adobe vs Adude
A while back I stumbled across the observation this simple letter change: Adude. And what with CS4 being so similar to C4S (CAS)… I probably had been up too long.
13.10.10
12.10.10
Icebreaker in NYC
First look at brand new Icebreaker store in New York. Part of the work I've been doing for Icebreaker this spring.
11.10.10
Extreme motion mapping
Red Bull Off the planet from ENESS on Vimeo.
Loving the world we live in when something as extreme as big air becomes even more intense when you add layers of live motion graphics. This is by ENESS from Melbourne and it is brilliant.
9.10.10
6.10.10
Gap's got a (new) logo
Expect to see this down the market for a couple of quid. Next to the Nookia, and other knock-offs. What do you expect… they had it coming.
4.10.10
Branding is bullshit
As a graphic designer who designs logos and moving images, I do not claim to brand. I create visual identity. Hopefully the identity accurately and effectively represents the organization it was created for. It may contribute to the public’s reaction to the organization, but ultimately, it’s simply the packaging of the sensory components of the consumers’ experience.
The idea of defining a brand as a key to business success is a hollow and, I think, futile endeavor. In spite of how you look or behave, public opinion will shape your brand. I believe that to focus on control of an organization’s brand is a waste of time and effort. Focus on quality products, a positive work environment and exemplary service before, during and after the sale. Your brand will be shaped by that.
More at XK9.
1.10.10
This will change your life
OK, maybe the headline might be a bit strong. Especially if you don't use InDesign everyday. But if you do, you need to get LayoutZone. And best of all it won't cost you a cent.
See it in action here.
LayoutZone allows multiple InDesign users to work on different sections of the same page simultaneously and with more control. LayoutZone lets you quickly select several InDesign page elements or frames and automatically convert them to a Placed InDesign file (.indd) for editing outside the master document. Once external editing is complete, a seamless round trip workflow automatically converts the linked InDesign file back into native objects.
See it in action here.
12.9.10
30.7.10
Zombies from Hell
I’ve seen a few interactive YouTubes recently. This one is actually pretty good. It’s got all the trademarks of Kiwi humour (vis à vie Flight of the Concords and early Peter Jackson humour-gore-fest a la Brain Dead) with a watchable plot that keeps you going/choosing. And it’s on brand too. What more do you want? Well done Hells Pizza.
23.6.10
Grafik is dead. Long live grafik
The current owners of Adventures in Publishing (the company which publishes Grafik) have decided to liquidate the company, so unfortunately we are unable to print the magazine for the foreseeable future.
More here.
22.6.10
FÜÇ#!∏G Software
3 days of work. Suddenly gone. WTF is this supposed to mean? Any idea what an Offending operator: '%%HiResBoundingBox: -1229.2598 -6416.8828 is?//
UPDATE: With some blind re-coding of the Illustrator file I can sleep again. Thanks to the help of some people a lot more clever than I (that’s you Jason!). If you have the same problem follow this link, and most importantly, don’t panic.
21.6.10
Unexpected logo perception
I came across this photo by Arnold Odermatt a police photographer. What struck me most of all was how the logo has become something totally new in this context (it looks familiar…wasn't it by Muller Brockman?) and seems to tell it's own story. More of Mr Odermatt's work here.
Radiation marketing
The clever chap behind Now In Colour (Andy Whitlock) has come up with a very nice analogy about marketing and it’s similarity with the principles of heat transfer, that is well worth a proper read. It starts like this:
Pop on over and read it for yourself.
Conduction. The transfer of heat by direct contact
In marketing, this describes direct contact with the product or service. If people can try it, hold it, use it, smell it etc its value is transferred with absolute immediacy. This is often the smartest and most direct way to communicate the value of your product. But of course it’s not always possible.
Radiation . Radiation is the transfer of heat energy through empty space
In marketing, radiation is traditional advertising and message-based marketing. These communications broadcast information (emotional and functional) about the value of the product and are far-reaching. They are beamed at us despite the ‘distance’ we might think is between us and the product in question.
Convection. The movement of molecules within fluids
This, if you’ll allow me to leap (naked and care-free) back across to marketing, relates to the flowing currents of social interaction that transfer information about the value of your product. Social excitement is akin to the heating up of molecules as heat (value) meets cold (absence of said value). I.e. All that social media jazz.
Pop on over and read it for yourself.
18.6.10
7.6.10
There is no Coke.
In the Matrix there was no spoon. Now it looks like there really doesn't have to be. Augmention and Holograms are set to screw with our brains as advertising and product displays go 10 steps further.
4.6.10
Beached gets selected
The short film Beached, by Kiwi writer/director Alan Morrison has been selected for the New Zealand International Film Festival, so keep an eye out for it in your neck of the woods.
Poster by yours truly.
17.5.10
Painting the city
Beautifully shot documentary and well worth watching. It crosses the boundary between advertising, entertainment and education perfectly, like the Schweppes film I posted a while back.
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