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Loosely exploring life with the design-disease.
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2 comments:
and then see if knowing that it is an advert of sorts puts you off. It didn’t for me which just goes to show how effective brand advertising can be done; not just slapped in your face. The essence of Schweppes’s brand shines through. To quote Jaco Crawford who sums it up nicely on SwissMiss (where I saw this first):
This is new school advertising. Subtle, content driven, high entertainment value… anyone notice the Schweppes product placement? Advertisers needs to entertain or provide something of value in this digital age if they want to remain relevant. Very sweet.
Hat tip to Patrick Hughes and Publicis Mojo.
Very sweet!
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