I will solve your problem and you will pay me.

There is a very interesting experiment here comparing some of the more popular online logo-t0-order companies, in terms of service, understanding the brief and result. It’s a long read but worth reading through to the end, especially for the final paragraphs:

There’s a brilliant interview from 1993 with former NEXT Chairman, Steve Jobs on working with Paul Rand to design the NEXT identity. Paul Rand was a master of semiotics, and an iconic American identity designer until his death in 1996. Jobs asked Rand if he would come up with a few options. Rand replied, “No. I will solve your problem for you, and you will pay me...if you want options, go talk to other people.”