Beyond blogging

Base One, where I spend my days, has just launched a blog. So what? Well, it leans more heavily to business-to-business whod’ya'ma’whatchits than many others out there, as well as aiming to be thought leaders in integrated communication strategies. Oh, and I am also writing every now and then, but don’t fret – I won’t be getting too serious. We’ve had an illustrator to pimp our avatars for the blog and this is mine, and while it doesn’t look much like me I do quite like it.