Logorama

I had an idea over Christmas, while I was in Hokitika, that I’d like to see all the shop signs, road signs, menus and all the ephemera in a small provincial town completely overhauled by a group of designers. Rather than an obvious uniform “helvetica” solution could they create a uniform (as in ‘of and area’, but still local and individual feel to a place without it being soulless? The whole thing could be carried out virtually in some kind of StreetView mashup (but as it happens Gogle couldn’t even be bothered to go there). The kerning on the main drag, Weld Street was horrific, despite being routed out of wood. With all that effort it would’ve been nice to get it right. And many of the shop fronts seems to be hereditary. I am not advocating the removal of history, I was just wondering if a collective of designers, with a proper strategy, could create something “better”. After all proper kerning is for everyone.