Think about the children

OK, it's pretty obvious really, but the people who prove things for a living have proved that “brands leave their mark on children’s brains”.

…participants were quicker to recognise brand names they had encountered from birth… participants aged between 50 and 83 years were quicker to recognise early brands over newer, current brands, even if the early brands were long since defunct… The evidence suggests that mere exposure to brands in childhood will make for more fluent recognition of those brand names in adulthood that will persist through to old age.

So what does this mean? Perhaps think about baby books, logos on bibs, and merchandise broadly if you want the little humans to feel an affinity with your brand later in life. But it is a fine line. They might just outlast you.
Via BPS.