11.3.09

Experimenta at TypeSHED11


I have a soft spot for the guys at Experimenta (you won't see much in their site, it seems to be a blank one for now, so see our flickr). I have seen Duncan show his wares on more than one occasion and appreciate the craftsman approach, the constant struggle of setting up and maintaining design integrity. Their work is top notch too, although I sometimes feel it is a little cold. Not in the piece shown above though: they managed to get the symbol from the U.N.C.L.E into the branding for the Global Leaders Consortium. Nice.
There are obvious comparisons to the legends Experimental Jetset (and not just in name) but it is early days – they are not even 2 yet) and they have got a bright future ahead of them in my opinion.
More on Flickr.

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