DIY Amazon

If you didn’t know already you can create custom Amazon store (an astore) to sell Amazon’s stuff, and as far as I understand it you get a referral fee for each item bought through your link. A clever little way for the big A to get more product under your noses and as a way of getting other people to filter Amazon’s vast product range to a specific audience, making the experience more relevant.
Merlin Mann has pushed it a bit further, and I have to admit that I quite like it. (Be sure to visit his blog too, in case you weren’t quite sure of his angle).