Words are pictures

Zombies from Hell

I’ve seen a few interactive YouTubes recently. This one is actually pretty good. It’s got all the trademarks of Kiwi humour (vis à vie Flight of the Concords and early Peter Jackson humour-gore-fest a la Brain Dead) with a watchable plot that keeps you going/choosing. And it’s on brand too. What more do you want? Well done Hells Pizza.

Grafik is dead. Long live grafik

The current owners of Adventures in Publishing (the company which publishes Grafik) have decided to liquidate the company, so unfortunately we are unable to print the magazine for the foreseeable future.

More here.

FÜÇ#!∏G Software

3 days of work. Suddenly gone. WTF is this supposed to mean? Any idea what an Offending operator: '%%HiResBoundingBox: -1229.2598 -6416.8828 is?
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UPDATE: With some blind re-coding of the Illustrator file I can sleep again. Thanks to the help of some people a lot more clever than I (that’s you Jason!). If you have the same problem follow this link, and most importantly, don’t panic.

Unexpected logo perception

I came across this photo by Arnold Odermatt a police photographer. What struck me most of all was how the logo has become something totally new in this context (it looks familiar…wasn't it by Muller Brockman?) and seems to tell it's own story. More of Mr Odermatt's work here.

Radiation marketing

The clever chap behind Now In Colour (Andy Whitlock) has come up with a very nice analogy about marketing and it’s similarity with the principles of heat transfer, that is well worth a proper read. It starts like this:

Conduction. The transfer of heat by direct contact
In marketing, this describes direct contact with the product or service. If people can try it, hold it, use it, smell it etc its value is transferred with absolute immediacy. This is often the smartest and most direct way to communicate the value of your product. But of course it’s not always possible.

Radiation
. Radiation is the transfer of heat energy through empty space

In marketing, radiation is traditional advertising and message-based marketing. These communications broadcast information (emotional and functional) about the value of the product and are far-reaching. They are beamed at us despite the ‘distance’ we might think is between us and the product in question.

Convection.
 The movement of molecules within fluids
This, if you’ll allow me to leap (naked and care-free) back across to marketing, relates to the flowing currents of social interaction that transfer information about the value of your product. Social excitement is akin to the heating up of molecules as heat (value) meets cold (absence of said value). I.e. All that social media jazz.

Pop on over and read it for yourself.

Mr Retro

Very nice vintage looking style by Pavel Fuksa, a designer from the Czech Republic.



More here.

There is no Coke.

In the Matrix there was no spoon. Now it looks like there really doesn't have to be. Augmention and Holograms are set to screw with our brains as advertising and product displays go 10 steps further.

Beached gets selected

The short film Beached, by Kiwi writer/director Alan Morrison has been selected for the New Zealand International Film Festival, so keep an eye out for it in your neck of the woods.
Poster by yours truly.

Painting the city

Beautifully shot documentary and well worth watching. It crosses the boundary between advertising, entertainment and education perfectly, like the Schweppes film I posted a while back.