It comes as a huge surprise to see my work gracing the screen of the legendary Trendwatching October report. In particular because it is about NOWISM*, and the piece in question was created over 3 years ago. Perhaps I really am a futurist after all.*“Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”
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