Stephen Banham at TypeSHED11

Stephen is a storyteller, and self-proclaimed type evangelist, which is pretty handy as he’s the guy behind the type foundry Letterbox. Funny dude too. He opened my eyes to the worlds biggest logo, a whopping 2 miles across. each letter is 180m x 140m, with a stroke width of 12m. That’s like a motorway. And if you don’t believe me look at this (I love GoogleMaps). Apparently is isn’t a logo (say Reaymix) as that wold be illegal, rather it is a 4 way landing strip for the flying doctors or somesuch. Yup.
Apparently there is also some dude who has trained birds to fly in logo-formation. As long as you are called ‘V’. Actually VOLVO, NIKE and ANZ hav all been done (but I don’t have photos to prove it). He also recounted a slightly disturbing story about the recall of brands by school children and how accuratly many could draw the logo from memory. While the Nike swoosh is not surprising the ligatured db of Cadbury was accuratly reproduced by one, which is just nuts.

Type is an expression of our language, and our language is our culture.

More photos on Flickr.