Backwards to the Future

“My feeling was that with globalization, we were all starting to be alike, to dress alike, to use the same products. It was clear that we'd see a resurgence of the local… A chocolate manufacturer told me the other day, ‘We’re successful today for the same reasons we had trouble ten years ago: we’re small, local, have a tiny production, are artisanal and have an old-time image and packaging.”

Not so much a case of Back to the Future, but backwards to the future for sucessful brands according to Portugese emporium owner Caterina Portas. Via BrandChannel