tag:blogger.com,1999:blog-60371472012-02-16T10:59:00.762ZLoosely exploring life with the design-disease.Smoothfluidnoreply@blogger.comBlogger3391100tag:blogger.com,1999:blog-6037147.post-73958668883896842552011-02-07T20:26:00.000Z2011-02-07T20:27:43.965Z

I say that flat is the new black; that 2D is the new avant-garde; that a surface doesn't have to be ashamed of being a surface. Technology users of the world, unite: you have nothing to lose but your bas-relief buttons. Let us march forwards together, spurning chrome, into a cleaner, lighter future.More here

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-4199913698308968872010-11-17T09:31:00.003Z2010-11-17T09:34:03.235Z

Beautiful delivery mechanism by Hardgraft, especially when you consider that almost all of their products are not breakable and will fit in a standard FedEx envelope.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-46301919765582372912010-10-30T23:41:00.002Z2010-10-30T23:47:01.203Z

A while back I stumbled across the observation this simple letter change: Adude. And what with CS4 being so similar to C4S (CAS)… I probably had been up too long.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-20307048811512613332010-10-13T21:07:00.001Z2010-10-13T21:09:08.398Z

Announcing on the 20th October. 20/10 2010. A coincidence? I think not.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-39336678842321302872010-10-12T22:46:00.002Z2010-10-12T22:48:41.800Z

First look at brand new Icebreaker store in New York. Part of the work I've been doing for Icebreaker this spring.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-80070664754336303722010-10-11T00:19:00.003Z2010-10-11T00:23:22.513Z

Red Bull Off the planet from ENESS on Vimeo.Loving the world we live in when something as extreme as big air becomes even more intense when you add layers of live motion graphics. This is by ENESS from Melbourne and it is brilliant.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-9062597637973138162010-10-09T21:26:00.005Z2010-10-09T21:33:20.045Z

Just found this design I did that never made the final cut. Still loving it.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-91197432578105831072010-10-06T18:15:00.003Z2010-10-06T18:16:58.476Z

Expect to see this down the market for a couple of quid. Next to the Nookia, and other knock-offs. What do you expect… they had it coming.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-75990779217744624962010-10-04T01:44:00.002Z2010-10-04T01:46:50.693Z

As a graphic designer who designs logos and moving images, I do not claim to brand. I create visual identity. Hopefully the identity accurately and effectively represents the organization it was created for. It may contribute to the public’s reaction to the organization, but ultimately, it’s simply the packaging of the sensory components of the consumers’ experience. The idea of defining a

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-66075384298750489112010-10-01T02:21:00.005Z2010-10-01T02:47:18.349Z

OK, maybe the headline might be a bit strong. Especially if you don't use InDesign everyday. But if you do, you need to get LayoutZone. And best of all it won't cost you a cent.LayoutZone allows multiple InDesign users to work on different sections of the same page simultaneously and with more control. LayoutZone lets you quickly select several InDesign page elements or frames and automatically

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-14652193897072454122010-09-12T21:01:00.001Z2010-09-12T21:01:58.100Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-53326763977345368492010-07-30T03:09:00.002Z2010-07-30T03:16:03.735Z

I’ve seen a few interactive YouTubes recently. This one is actually pretty good. It’s got all the trademarks of Kiwi humour (vis à vie Flight of the Concords and early Peter Jackson humour-gore-fest a la Brain Dead) with a watchable plot that keeps you going/choosing. And it’s on brand too. What more do you want? Well done Hells Pizza.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-34107015131112038322010-06-23T03:26:00.002Z2010-06-23T03:30:10.044Z

The current owners of Adventures in Publishing (the company which publishes Grafik) have decided to liquidate the company, so unfortunately we are unable to print the magazine for the foreseeable future.More here.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-29304511757187008322010-06-22T06:26:00.003Z2010-06-23T23:37:18.798Z

3 days of work. Suddenly gone. WTF is this supposed to mean? Any idea what an Offending operator: '%%HiResBoundingBox: -1229.2598 -6416.8828 is?//UPDATE: With some blind re-coding of the Illustrator file I can sleep again. Thanks to the help of some people a lot more clever than I (that’s you Jason!). If you have the same problem follow this link, and most importantly, don’t panic.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-58557634953982902362010-06-21T21:33:00.004Z2010-06-21T21:39:42.473Z

I came across this photo by Arnold Odermatt a police photographer. What struck me most of all was how the logo has become something totally new in this context (it looks familiar…wasn't it by Muller Brockman?) and seems to tell it's own story. More of Mr Odermatt's work here.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-86499671875799437412010-06-21T05:06:00.002Z2010-06-21T05:14:05.327Z

The clever chap behind Now In Colour (Andy Whitlock) has come up with a very nice analogy about marketing and it’s similarity with the principles of heat transfer, that is well worth a proper read. It starts like this:Conduction. The transfer of heat by direct contactIn marketing, this describes direct contact with the product or service. If people can try it, hold it, use it, smell it etc its

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-83461155973151266452010-06-18T22:55:00.002Z2010-06-18T22:59:33.333Z

Very nice vintage looking style by Pavel Fuksa, a designer from the Czech Republic.More here.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-80197182497053545452010-06-07T06:04:00.002Z2010-06-07T06:07:44.127Z

In the Matrix there was no spoon. Now it looks like there really doesn't have to be. Augmention and Holograms are set to screw with our brains as advertising and product displays go 10 steps further.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-27754931035226232082010-06-04T01:59:00.002Z2010-06-04T02:01:49.530Z

The short film Beached, by Kiwi writer/director Alan Morrison has been selected for the New Zealand International Film Festival, so keep an eye out for it in your neck of the woods.Poster by yours truly.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-59464030829463550052010-05-17T21:17:00.003Z2010-05-17T21:21:50.355Z

Beautifully shot documentary and well worth watching. It crosses the boundary between advertising, entertainment and education perfectly, like the Schweppes film I posted a while back.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-76061393290594433742010-05-05T05:55:00.004Z2010-05-05T05:57:42.281Z

Here’s how it works: Issue Zero begins May 7th. We'll unveil a theme and you’ll have 24 hours to produce and submit your work. We'll take the next 24 to snip, mash and gild it. The end results will be a shiny website and a beautiful glossy paper magazine, delivered right to your old-fashioned mailbox. We promise it will be insane. Better yet, it might even work.I think it’s a brilliant idea,

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-22382601478572322632010-05-02T20:15:00.001Z2010-05-02T20:16:50.032Z

Germanwings fly under the radar on a competetors flight and point out a few home truths. Well done.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-2308850193321210302010-05-01T04:41:00.004Z2010-05-01T04:47:10.533Z

You’ve got to be kidding… Seems to me like you slipped a double space in there while no one was looking. And a prime instead of an apostrophe. Like I wouldn’t notice in my fury when you crashed my illustration.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-64592177991996987432010-05-01T00:52:00.005Z2010-05-01T04:38:10.789Z

I was lucky enough to be invited to the opening of the Goethe Institut’s exhibition ’Somewhat Different’ in Wellington. If you are in the area this month stick it at the top of you list of things to do. Anyone who claims that the Germans have no sense of humour need to go with you too. Brilliant, just brilliant. Above are just some of the highlights. (click for larger version)

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-20063607683941584642010-04-28T22:00:00.001Z2010-04-28T22:02:42.095Z

A beautifully shot short film showcasing fashion created for Toronto-based Filler Magazine by director Jessica Edwards.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-38821793173243598182010-04-28T00:21:00.003Z2010-04-28T00:27:05.338Z

Gross. Cool. Gross. Cool? More here.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-87856852273309251542010-04-15T20:32:00.003Z2010-04-15T20:36:34.729Z

With a big enough screen, and high enough resolution you almost feel as if you are there, just after a fleet of road-rollers has flattened every car in the city. Love it.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-14910520637087612372010-04-11T06:30:00.007Z2010-04-11T06:44:53.753Z

A while back we all had ‘Earth Hour’. Remember that. I’ve finally got around to processing the backlog of images on my camera (that’s the problem with a 1 million MB card). Spot the difference between these two images: one taken 15 mins before the start, and the other 15 mins into the event. Right.Why does this global event fail so spectacularly? My hunch:1. What? The logo is misleading. It is a

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-30885726933533135692010-04-09T20:31:00.004Z2010-04-09T20:35:49.320Z

I stumbled across this cool poster by Michael Tierney. A homage to that movie.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-79066029233583165942010-03-30T22:53:00.001Z2010-03-30T22:53:53.431Z

Interesting. Via SwissMiss

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-49041871388532018552010-03-26T07:56:00.002Z2010-03-26T07:57:13.289Z

Snippet of my recent illustration being put up in über cool new bar in Newtown.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-70280674848982180112010-03-25T19:05:00.000Z2010-03-25T19:06:48.968Z

You’re gonna die. You’re gonna die. And nobody’s gonna care which version of the iPhone you used to make something on Twitter, or to go and post about your bowel movement on Facebook. And I’m not even talking about legacy; I’m talking about the fact that I personally feel most alive when I’m making something, and I feel least alive when I’m being led around by some obnoxious use of my

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-5458788206884259962010-03-22T05:51:00.001Z2010-03-22T05:55:36.690Z

Groovy.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-44815012797501538962010-03-21T08:45:00.000Z2010-03-21T08:46:03.552Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-69771562138727681272010-03-21T08:32:00.001Z2010-03-21T08:32:56.986Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-33641375273277131162010-03-21T08:23:00.002Z2010-03-21T08:24:03.150Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-40759901696704756292010-03-20T23:32:00.002Z2010-03-20T23:33:25.458Z

More details soon.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-25986730274847372292010-03-13T05:37:00.003Z2010-03-13T05:41:06.572Z

Having kept my mouth shut for ages about this 'secret project' I was working on at Icebreaker I can now reveal what it was all about. RedRam. Not as premium as Icebreaker but if you love merino this is where you can start…

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-17410135235532469012010-02-23T20:24:00.003Z2010-02-23T20:29:17.439Z

I’ve just won a copy of Pixelmator. Me? Win! I never win anything. So this is even more special. Thanks to Jay at Bittbox. I’ve seen some of the outputs and been pretty impressed as there are some things that the mighty Photoshop isn’t as good at, but so far I’ve not used the application. I’ll keep you posted as to how it works out.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-49647659133973189562010-02-05T21:07:00.007Z2010-02-05T21:27:09.919Z

I had an idea over Christmas, while I was in Hokitika, that I’d like to see all the shop signs, road signs, menus and all the ephemera in a small provincial town completely overhauled by a group of designers. Rather than an obvious uniform “helvetica” solution could they create a uniform (as in ‘of and area’, but still local and individual feel to a place without it being soulless? The whole

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-8652276709381488012010-01-20T20:08:00.006Z2010-02-05T21:28:26.310Z

I believe that creating better ways for companies to interact with their customers is a good thing. Although Asi has a good point:While I strongly believe in the idea that brands should be generous etc., when I see (or do something like that with my clients) I can’t avoid the feeling that… this is the kind of stuff you do when you don’t have a better idea to earn people’s attention - you give

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-9449700875895213502010-01-13T02:00:00.002Z2010-02-05T21:29:05.613Z

Clever use of a clever idea for pain relief. Via DirectDaily.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-49681493611236870832009-12-24T00:28:00.004Z2009-12-24T00:45:23.668Z

I’ve been chatting to my friends about a theory of ideas. The essence is that ideas shouldn’t be horded, but rather they should be set free so that more (and better) ideas fill the gaps that the others were taking up. For the last year or two I’ve been noting the ideas for projects/designs/other random thoughts in my iPod Touch, in the always handy Notes app. Handy until yesterday it crapped

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-90522988989929495482009-12-21T08:32:00.001Z2010-02-05T21:29:39.688Z

Zooom.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-34698547423367965742009-12-17T21:53:00.004Z2009-12-17T21:59:43.592Z

It’s always interesting doing some tiding up. Sometimes you’ll find a thing you had totally forgotten about. Like this drawing. Completely skipped my mind. Never finished, but now not forgotten.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-31017063935410873712009-12-05T20:42:00.005Z2010-02-05T21:30:13.251Z

Sports Illustrated has some very interesting ideas for the future of a magazine. I’ve been following/learning the development of interactivity of the pdf format (via inDesign and Acrobat) but this it something else. (watch at fullscreen for the real deal).Via John Nack

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-40843115594135211702009-12-03T20:40:00.003Z2009-12-03T20:47:01.250Z

Back in the motherland the whirlwind that was the 2009 B2B awards is settling down. It’s nice to see that Junos, a project that I branded last year while with Base One, has just won an award. Well done chaps.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-21872268405955840482009-12-02T19:33:00.001Z2009-12-02T19:35:13.248Z

Lovely work by ColensoBBDO, Auckland.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-50208578646570083272009-11-28T01:04:00.006Z2010-02-05T21:31:26.601Z

Help Portrait is a movement of photographers who are using their time, equipment and expertise to give back to those who are less fortunate this holiday season. If you are interested in getting involved on Sunday 12 December just follow the links.This is the poster I designed for their cause.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-72765096089837683582009-11-20T22:57:00.000Z2009-11-20T22:58:42.266Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-82171430299288934272009-11-16T20:33:00.003Z2009-11-16T20:43:50.176Z

OK, it's pretty obvious really, but the people who prove things for a living have proved that “brands leave their mark on children’s brains”.…participants were quicker to recognise brand names they had encountered from birth… participants aged between 50 and 83 years were quicker to recognise early brands over newer, current brands, even if the early brands were long since defunct… The evidence

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-44287868711835058282009-11-15T20:19:00.004Z2009-11-15T20:22:22.425Z

If you didn't see Jason Munn’s lecture last week, you should really visit his poster exhibition on Tory Street before 21 November.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-83258518084822894672009-11-10T22:53:00.002Z2009-11-10T22:56:28.588Z

If you aren’t going to see Jason Munn tonight in Wellington you’ve really got to ask yourself why. So, I’ll see you there.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-55710924792118123802009-11-09T02:45:00.004Z2009-11-09T02:54:23.682Z

Eric Testroete wins the award for best Halloween costume ever. Brilliant. Quite brilliant. And disturbing.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-75500382012291717502009-11-05T03:56:00.004Z2009-11-05T04:08:09.571Z

For those of you who missed the hype, Minuit have released their new single Aotearoa. Word went out for folk to submit photos of them in NZ, and before you know it there it is, just in time for summer. See if you can spot friends and family because there are hundreds of folk in there. In this age of hyperrealityspecialeffectness it just goes to show that a good idea is a good idea, and a

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-81188260336892265762009-10-30T03:14:00.005Z2009-10-30T03:23:08.502Z

Once upon a time, The Collective (a group of design friends in New Zealand) painted pictures and filmed the process, selling the timelapse film with the painting thereby letting the purchaser own the entire process, not just the final output. Somehow, someone in Internetland found the original video and showed it in Manchester as part of Oxfam’s Climate Change even (images above). Like they say:

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-91730597051344948662009-10-27T03:12:00.004Z2009-10-27T03:17:43.332Z

A totally random find here: the work of Austrian designer Paul Leichtfried. In particular this piece above. Ok, I’m biased, my name hardly ever appears in print, so forgive me if I get a bit excited, it it really is lovely. Check out the rest of his work, you won’t be disappointed.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-85851660338531186432009-10-17T02:59:00.001Z2009-10-17T02:59:11.703Z

Wacom green, originally uploaded by smoothfluid.Following the trend of virtually every product out there, Wacom are moving away from one-colour-suits-all to something a bit more exciting. Here is some of the work we have carried out recently to promote the new range of coloured pens available this Christmas.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-80929379873161183402009-10-13T21:02:00.003Z2009-10-13T21:08:21.479Z

It comes as a huge surprise to see my work gracing the screen of the legendary Trendwatching October report. In particular because it is about NOWISM*, and the piece in question was created over 3 years ago. Perhaps I really am a futurist after all.*“Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products,

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-19245680555386528812009-10-13T19:38:00.006Z2009-10-13T19:49:02.434Z

There’s an interesting article about SEO by Derek Powazek“It’s not your job to create content for Google. it’s their job to find the best of the web for their results. Your audience is your readers, not Google’s algorithm. Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-64847114829427423832009-10-06T19:30:00.002Z2009-10-06T19:33:55.863Z

PhotoSketch: Internet Image Montage from tao chen on Vimeo.Wow. This could do me out of a job. I have concerns about the legalities of the image selections but love the technology. Try it here. Via Creativebits.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-65380482245275241602009-10-02T00:39:00.003Z2009-10-02T00:44:15.758Z

Something isn’t right here. I realise that Facebook has redefined what ‘friend’ can mean, but ‘like’? Get real. Get smarter. Do 4 people really ‘like’ this? I think not.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-36703217997195965862009-09-29T20:21:00.002Z2009-09-29T20:23:44.217Z

A handy use for Google Maps for planning an escape route to the impending Tsunami alert here in NZ.View Tsunami Arrival Times in a larger map

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-1376784379043454572009-09-29T06:48:00.001Z2009-09-29T06:48:10.967Z

Viewing lounge, originally uploaded by smoothfluid.I love seeing stuff like this. This is at the Wellington Aero Club.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-2653587112845423182009-09-15T20:39:00.003Z2009-09-15T20:42:59.369Z

Fire Monster, originally uploaded by smoothfluid.The talented EYEQ gifted us a monster piece for our fireplace. Check out more of his stuff on his flickr.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-17117330911949207402009-09-12T00:45:00.002Z2009-09-12T00:54:46.522Z

Just discovered the work of Matt Moriarty of Smlfort. How brilliant is this.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-7538800036501577132009-09-11T20:57:00.004Z2009-09-11T21:21:45.702Z

It is been a couple of weeks with 10.6 and at I feel that my initial apprehension of upgrading blindly was largely unfounded. That said I did clone my HD before (as I do weekly anyway) and ran TimeMachine (as I do regularly). Justin Case. and here’s what I found.1/ Freehand MX bombed. Completely. Bounced on the dock a couple of times then nothing. Nada. Zip. Now don’t get me wrong, I love my

Smoothfluidnoreply@blogger.com1tag:blogger.com,1999:blog-6037147.post-63847245765796260332009-08-20T02:55:00.005Z2009-08-20T03:06:36.203Z

Looking over my webstats I find myself listed as a contributor in an upcoming Logo2 book by Zexis. Which is nice, although I have some reservations as I submitted work over 2 years ago, possible 3, so I am not sure how indicative of current design trends it can be.In other news, the talented designer and friend Monique Kneepkens is featured in the soon to be published Form book. More details to

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-52644846137153155872009-08-04T20:56:00.002Z2009-08-04T21:05:11.425Z

There’s been a bunch of chatter about the ‘other’ poster for the brilliant film Moon. Which, if I am being honest is the main reason I went to see the film, and boy is a visual feast, specifically the typography and the interfaces. I hunted about and found that FontFeed has beaten me to it pointing out that it is Micro­gramma/Eurostile Extended that make the experience so original and, well,

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-92166916264736299262009-07-31T05:03:00.002Z2009-07-31T05:06:41.450Z

Fontplore Showreel from Mphasize on Vimeo.Not exactly an essential piece of office equipment but would be more useful that the stereotypical table-football/tabletennis table that sits in the corner gathering dust in many agencies. That said I did work in an agency with a Scalextric track which was cool…

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-5334671442387509882009-07-28T11:06:00.003Z2009-07-28T11:13:32.035Z

Logo concept for upcoming science fiction movie.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-72081536235007589552009-07-20T02:34:00.004Z2009-07-20T02:40:14.644Z

It's nice to see (at long last, in fact well over a year) my latest banners fluttering in the breeze all over Christchurch city. Photos of some of them below, I'll try and get the whole set soon (you can see the illustrations here in the meantime).

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-18700790139212931762009-06-17T01:07:00.006Z2009-07-20T02:42:26.248Z

Without a doubt this was the song of 2008 for me, so it is great to see a music video with a difference to go with it.Via Creative Review

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-16692758579710954932009-06-11T09:32:00.003Z2009-06-11T09:39:12.974Z

“A new study shows that we're faster at processing words that refer to big things than we are at processing words that denote small things.It is suggested that a reason why bigger items might generate faster responses is related to imageability. While both bigger and smaller items can be equally highly imageable, it may be that the relative speed of accessing a stored visual representation is

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-71390908443907368122009-06-11T07:20:00.002Z2009-06-11T07:23:55.892Z

Some nice info graphics hidden in here too.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-17902570217650184632009-05-21T20:40:00.002Z2009-06-11T07:22:43.065Z

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-68428227398862618982009-05-21T04:06:00.005Z2009-05-22T01:35:58.431Z

22 May 2009 13:14:00 Wellington Shipment Delivered In Good Condition. 22 May 2009 13:13:24 Wellington Out For Delivery. 22 May 2009 11:07:53 Wellington Shipment Received At Destination Depot. 22 May 2009 04:58:01 Auckland Shipment In Transit. 21 May 2009 16:12:24 Auckland Shipment Received At Origin Depot. 21 May 2009 13:50:22 Auckland Shipment Received At Destination Depot. 20 May 2009 08:36:49

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-24626768941318624002009-05-12T09:08:00.004Z2009-05-12T09:23:11.518Z

At last some solid news about the long awaited third mobile carrier in NZ. NZ Communications or whatever they were have emerged as 2 Degrees. Hang onto your hats chaps. I think things are going to get interesting, and hopefully we can actually TALK about it, not just flamin’ text to one another. Here’s hoping.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-34169930867746835252009-05-07T20:43:00.004Z2009-05-08T03:24:44.415Z

Watch it first, purely for the sake of distracting yourself on a Friday and then read the comments below…

Smoothfluidnoreply@blogger.com2tag:blogger.com,1999:blog-6037147.post-5055703552622535862009-05-03T22:28:00.002Z2009-05-03T22:36:18.100Z

Smashing Magazine posted a decent little article on strategies for naming your url – especially useful for times when you are convinced that the best names have all been taken. And, while your could take their advice you could also try this (sticker on a wall somewhere in London, made me look, and 3 months later check it out. Don’t fret it is safe for work and can be quite interesting).

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-80663700548008498002009-04-30T20:16:00.005Z2009-04-30T20:23:28.206Z

If you haven’t heard of Typealyzer I’ll fill you in: It’s an app that processes the content of a blog and spits out the personality of the author; thus:The independent and problem-solving type. They are especially attuned to the demands of the moment and are highly skilled at seeing and fixing what needs to be fixed. They generally prefer to think things out for themselves and often avoid

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-85160960410892629242009-04-27T02:14:00.003Z2009-04-27T02:16:29.348Z

Diptych poster set. One of those “rainy day projects” that has eventually come into fruition.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-30757214049449865922009-04-20T20:57:00.002Z2009-04-20T20:59:37.464Z

Saying that I was at the opening of the BeST Awards exhibition last night and I had fun.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-11674323948553577522009-04-20T00:21:00.006Z2009-04-20T20:02:23.628Z

One of the best things about the world we now live in is how one seemingly irrelevant piece can become something much bigger. Like this photo on Flickr that I took last year while I was in Salzburg which is now part of mobile travel guide. A beautiful example of WebNext where we all help each other make the best of each experience.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-59578800087412166222009-04-18T23:05:00.003Z2009-04-18T23:14:25.427Z

As designers I believe we have a certain responsibility, or at least we ought to. More a best practice than a code of conduct, self regulating rather than a book of rules. Like not misleading the audiences, or promoting behaviours that one might find morally objectionable. Or this, seen on the back of a truck about 1ookm south of Dubai. Try as hard as I can the only message I can see here is “to

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-78684637028623567242009-04-13T20:14:00.002Z2009-04-13T20:21:19.482Z

Ije Nwokorie, Senior Strategist, Wolff Olins.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-54159412463967554532009-03-19T01:09:00.004Z2009-03-19T01:31:59.218Z

The BBT advertising pieces I created while at Base One have won the Best Use of Advertising, at the Construction Marketing Awards late last year. Excuse the lateness of the news but I only just heard about it.The Winning Campaign - “All Consuming Ambition”(Technical & Professional)Using a humourous hook and eye catching imagery to stand out from our competitors in industry publications, the

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-2729927590781429342009-03-16T04:18:00.003Z2009-03-16T04:33:51.837Z

Paul Elliman is an artist and a writer, who uses letters and words in their most abstract forms to create pieces of art. I’ll be honest and admit that I didn’t know of him before he presented his work and ideas but having seen him talk I feel I have missed out a bit. Years ago I got my masters in perceptual psychology, and my dissertation was on object perception. The work I did then on lanellas

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-82267321534529516512009-03-11T02:42:00.007Z2009-03-16T02:33:17.153Z

Donald is pretty much single-handily responsible for all the drug (legal) and alt-drug branding and packaging to come out of Holland, through his company DBXL. And a fine man for the job really. Being in a variety of bands since his youth led him to combine his influences of music/psychedelic/acid house/punk etc into packaging that makes your eyeballs throb. But don’t just take my word for it,

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-54982581233712760862009-03-11T02:30:00.004Z2009-03-11T02:41:23.079Z

I have a soft spot for the guys at Experimenta (you won't see much in their site, it seems to be a blank one for now, so see our flickr). I have seen Duncan show his wares on more than one occasion and appreciate the craftsman approach, the constant struggle of setting up and maintaining design integrity. Their work is top notch too, although I sometimes feel it is a little cold. Not in the piece

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-48645545753574311892009-03-11T02:24:00.005Z2009-03-11T02:42:19.338Z

I'll be honest and admit that the idea of sitting though a 45 minutes history lesson of what I tend to regard as a naff bit of laziness didn’t interest me much, however I was to be proved very wrong. Sydney presented a very interesting piece indeed and if you were to take home anything let it be this:“The smiley was born on 16 February 1882”At least that is what her research in the much loved St

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-34602486086787240292009-03-10T22:11:00.003Z2009-03-10T22:15:39.748Z

A wee musical interlude from the TypeShed11.Let the people do your work.More here. Via UrlGreyHot.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-15704756947271430622009-02-26T20:07:00.004Z2009-02-26T20:19:45.668Z

Hold crap this guy is the biz. Without a doubt Masayoshi has the BEST way of presenting his work I have ever witnessed. Not that he needed it. His work is outstanding. His understanding of print processes and finishing is phenomenal. My account won't do it justice. My cheap, blury snaps are hardly worth showing. Hunt out all the work you can find and study it. And try to be half as good. I wish.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-76941701590565090062009-02-26T19:45:00.005Z2009-02-26T20:07:32.633Z

I have always respect what Bruno has had to say (I even have a set in my Suitcase of ‘fonts that Bruno recommends’ that I gleaned from an old issue of Baseline) so was keen to see him in person and witness his passion, and man, is that guy passionate about what he does.He spoke primarily about the global village and how one shouldn't neglect the cultural aspect of an area by forcing Latin

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-51898090098715005672009-02-26T19:38:00.004Z2009-02-26T19:45:41.463Z

Picking a typeface, the right one, not just anyone can be a mare, but like the Lone Ranger on Silver Indra Kupferschmid came the the rescue with some thoughts on how to think outside the box. She is also responsible for the new font classifications, like the one the FontShuffle iPhone app I think. If there was one idea to take away it was “don't worry, people generally will read it anyway,” a

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-34418086387586267452009-02-26T19:25:00.003Z2009-02-26T19:38:52.293Z

Always the entertainer, Kris has trouble zooming out and was keen to share this with the audience. His job as the kingpin at Klim is to lock himself away and massage a typeface into something new. It is the minute details that turn him on. So he is always surprised when this creations are set free and become more than he foresaw. Like the new typeface for Methven.Methven was rebranding and wanted

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-35961186914777147982009-02-22T20:41:00.006Z2009-02-22T20:53:26.801Z

I have been lucky enough to see this Dutch trio on a couple of occasions and they never fail to amuse and inspire. They focused on their influences this time; the things that they saw that got them where they are. Like how an anarchic backwards 'a' inspired them to turn their text upside down, or how the jewelry in an exhibition was only viewable from outside the gallery, leaving the inside

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-87451209050899542432009-02-22T20:36:00.003Z2009-02-22T20:40:46.000Z

One half or Auckland outfit The Wilderness, Kelvin leans heavily on the side of design as art. This talk, entitled design in the space of friction, focused on the idea that something is only useful if it is used, but not necessarily for what it was designed for.The designer might make suggestions but at the end of the day the control is in the hands of the audience. An obvious example is that of

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-66602759489212761882009-02-22T20:31:00.002Z2009-02-22T20:36:13.279Z

Type designer extrordinaire Christian spoke about how the Font Menu gave us choice. Type is clothing for words, but like clothing we all have different tastes. Some of these tastes are regional; like Franklin Gothic in USA, Gill Sans for UK, Vendrome in France.See more at Flickr.

Smoothfluidnoreply@blogger.com0tag:blogger.com,1999:blog-6037147.post-77242797804658253712009-02-22T20:26:00.003Z2009-02-22T20:31:39.369Z

Sarah collects everyday words and phrases and draws then, exaggerating their importance and often imparting a different meaning to them in the process. And she is very good at it too.See more at Flickr.

Smoothfluidnoreply@blogger.com0